A selection of three-dimensional design builds that contributed to an emotionally engaging store environment or set production. Crafted with precision, these fixtures, props, and displays were created to highlight the brand’s featured products. In their best success, these installations connect with the consumer’s appreciation for humor, creativity, and exploration.
SAMSUNG WINTER CAMPAIGN
SNOW GLOBE BUILD & DESIGN DIRECTION: KATIE LAMPE / ART DIRECTOR & PHOTOGRAPHER: TIM LAMPE
MATERIALS: glass orb for light sconce, 3/4” plywood, screws, HVAC metallic parts, fake snow, & artificial display trees
Props developed as part of a Samsung marketing campaign for the launch of their newest product, the Samsung Galaxy S7. Under the creative direction of Atlanta art director Tim Lampe, the focus of the production was a winter set with dreams of the upcoming warm weather. See more details on timlampe.com.
MATERIALS: 12” x 12” mirror squares, wood panels in 4 sizes, 1 x 2’s, wooden box risers, live plants, plant graphics, & canvas covered planters
This unique corner window was a challenge in that mannequins could not be utilized for clothing displays. Instead, this corner was transformed into an art installation, using mirrors to make the space look larger. Plant graphics were strategically placed behind some of the panels and were only partly visible in some of the mirror reflections. A selection of women's accessories were added for styling and to incorporate some product placement.
This window update was completed in a spring floorset update. Large wooden frames were built out of 4" x 4" timbers and 2" x 4" boards. The weight of the large frames was supported by a ceiling grid system that included airline cable suspension secured both above and below the frames. Additionally, I created custom light fixtures from mirrors and fluorescents. The light ballasts were hidden inside a wooden frame, and this was covered with mirror panels to reflect more light.
MATERIALS: recycled fabric, found furniture, vintage lighting, hot glue gun, & a comfortable location to sit and glue for a few hours!
In collaboration with Urban Outfitters’ Home Corporate Merchandiser, a fabric display application was developed using scrunched, recycled clothing scraps and applied to fixtures throughout a shop installation. This design was featured in the company's quarterly seasonal direction for store Display Artists, while also naming me as the Urban Outfitters "Ourtist" contributor for the season!
MATERIALS: orange and pale pink paint, canvas drop cloths, T50 staples and staple gun, & hours of patience and time!
Canvas drop cloths were hand tied and knotted throughout the wall. The knots start in thick density in the upper right side of the wall, and thin out as the display moves left. The presentation of the mannequins was kept simple to let the rich art layer take focus.
The form riser was part of a larger upholstery series that I completed as a display story throughout the women's department. Fabric was a display supply that was being used heavily at the time, and I challenged the use and presentation of the material through the addition of lighting.
An area at the entrance of the store used for collecting email addresses and customer profiles (before it was all done digitally!). These stations would get updated seasonally, and this display was part of the Back To School season, which inspired the idea to repurpose filing cabinet drawers into catalog shelves. The creative direction for this floorset was focused on a “business” aesthetic, with a heavy industrial influence in the fixture language throughout the store.
